Terms of Use

Version 1.0  ·  Last Updated: 17 August 2026  ·  Effective: 17 August 2026

1. Preamble and Binding Effect

1.1. These Terms of Use (the "Terms") constitute a legally binding agreement between [FULL REGISTERED NAME + ח.פ. / ע.מ. NUMBER], an Israeli [company / sole proprietorship] trading as "Maromel", כתובת, Israel (the "Company", "we", "us"), and you, the user (the "User", "you").

1.2. These Terms govern your access to and use of Maromel's software platform, AI agents, APIs, dashboard, website and related services (collectively, the "Service"). By accessing, registering for, connecting an account to, or using the Service, you acknowledge that you have read, understood and agree to be bound by these Terms.

1.3. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have authority to bind that entity, and "you" refers to that entity. If you do not agree to these Terms, you must cease all use of the Service.

1.4. These Terms operate together with our Privacy Policy and our Data Processing Agreement, both of which are incorporated by reference. Section 39 sets out which document prevails in the event of any conflict.

2. Definitions

2.1. "Supported Platforms" means Google Business Profile, Facebook Pages, Instagram professional accounts, and the Messenger and Instagram direct messaging channels associated with them.

2.2. "Connected Account" means an account, Page, profile or business location on a Supported Platform that you have authorised the Service to access.

2.3. "End User" means an individual who interacts with a Connected Account — by leaving a review or rating, posting a comment or mention, or sending a direct message.

2.4. "Interaction Content" means the personal data and content of End Users received by the Service through a Connected Account, together with the replies generated in response.

2.5. "AI Agents" means the automated, AI-powered software agents that, in accordance with your configuration, draft, generate and — where you have enabled it — publish or send replies through your Connected Accounts.

2.6. "Configuration Data" means the instructions, prompts, brand voice, response rules, escalation rules, exclusions, business facts and knowledge sources you provide to configure the AI Agents.

2.7. "Input" means data you provide to the Service. "Output" means the reply text and other content generated by the Service in response.

3. The Service: Nature and Limitations

3.1. What the Service does. The Service connects, through the official APIs of the Supported Platforms and only within the permissions you grant, to your Connected Accounts. It retrieves reviews and ratings, public comments and mentions, and private direct messages addressed to your business, generates replies to them using artificial intelligence, and — according to the publishing mode you select under Section 7 — presents those replies for your approval or publishes and sends them on your behalf. It also provides a management dashboard (the "Dashboard").

3.2. What the Service does not do. The Service does not create or publish original posts, stories or advertisements, does not run advertising campaigns, does not scrape data outside official platform APIs, and does not initiate contact with individuals who have not first contacted your business.

3.3. Software tool, not a managed service. The Service is provided as a self-service software tool. It is not a managed service, a consultancy, or a human-operated community-management service. Except for the limited quality- assurance review described in Section 4 and in Section 3 of the Privacy Policy, we do not review, moderate, approve or supervise individual interactions, replies or messages, and we have no obligation to do so.

3.4. The probabilistic nature of AI. You acknowledge that the AI models underlying the Service are probabilistic. Output may contain inaccuracies, errors, omissions, inappropriate tone or fabricated statements, and — where you have enabled autonomous publishing — may be published or sent in real time without human review of the individual item. We make no representation or warranty as to the accuracy, reliability, appropriateness or completeness of any Output. Configuring, reviewing, verifying and supervising Output is your responsibility.

4. Closed Beta Programme

4.1. Scope. The Service is currently made available only under a closed, invitation-based beta programme (the "Beta") to a capped group of business participants, so that we can validate output quality, response accuracy, safety filters and platform integrations before general release.

4.2. No commitments during the Beta. The Service may contain defects, may be interrupted, reset or reconfigured without notice, and features may be added, changed or withdrawn at any time. We give no uptime, accuracy or availability commitment during the Beta, and no service level agreement applies. You should not treat the Dashboard as your only record of customer communications; retain your own records on the Supported Platforms.

4.3. Enhanced logging and quality review. During the Beta we retain a fuller record than we intend to retain at general release, and a limited number of authorised personnel may read publicly visible Interaction Content together with the corresponding Output for quality assurance, defect diagnosis, safety-filter tuning and abuse prevention. Private message content is subject to the stricter regime in Section 3.4 of the Privacy Policy and is not read for quality sampling unless you separately opt in. By enrolling in the Beta you affirmatively agree to that review on those terms.

4.4. Your obligations as a Beta participant. You agree to: (a) monitor your Connected Accounts and the Dashboard at least once per business day; (b) keep Review & Approve Mode enabled for any channel where you have not satisfied yourself that Autonomous Mode is safe; (c) report defective, offensive or inaccurate Output to us promptly; and (d) not use the Service for regulated advice, emergency or safety-critical communications, or on any account whose primary audience is children.

4.5. End of the Beta. We may end or suspend the Beta at any time. Unless your subscription continues after the Beta ends, we will delete or irreversibly de-identify all Interaction Content and Beta logs associated with your account within thirty (30) days of the earlier of the end of the Beta or your withdrawal from it, as set out in Section 14.2 of the Privacy Policy.

4.6. Fees during the Beta. The Beta is a paid subscription and Section 18 applies to it in full. Participation in the Beta does not entitle you to any refund, credit or discount beyond what Section 18.3 provides, and does not vary the limitation of liability in Section 23.

5. Connected Accounts and Authorisations

5.1. Connection. To use the Service you connect your Connected Accounts through the official authorisation mechanisms of the Supported Platforms (for example, OAuth). You represent and warrant that you own, or are duly authorised by the owner to manage, each Connected Account, and that connecting it does not breach any agreement binding on you. Where you connect an account on behalf of another business, you warrant that you have that business's authority and that you will pass through the terms of the DPA to it.

5.2. Grant of authority. By connecting a Connected Account and enabling a feature, you instruct and authorise us and the Service to access that account and, in accordance with the settings, rules and configuration you select, to retrieve interactions and to create, publish, edit and delete replies and to send messages on your behalf.

5.3. Attribution of actions. All actions performed through a Connected Account via the Service — including actions performed autonomously by AI Agents — are deemed performed by you. You bear sole responsibility and liability for those actions and for all content published or transmitted through your Connected Accounts.

5.4. Disconnection. You may disconnect a Connected Account or revoke the Service's permissions at any time through the Dashboard or the relevant platform's settings. Disconnection stops all further retrieval and publication immediately and starts the deletion process described in Section 15 of the Privacy Policy. Disconnection does not retract content already published or messages already sent, and we have no obligation to retract them.

6. AI Agents and Automated Communications

6.1. Your configuration governs. You are solely responsible for the Configuration Data you supply. The quality, accuracy and appropriateness of automated communications depend materially on it, and you assume the risk arising from your configuration choices or the absence of them. If your configuration states that a policy, price or entitlement exists, the AI Agents will state that it exists.

6.2. Accuracy of business information. You are responsible for the accuracy, completeness and currency of the business information, policies and pricing you provide, on which the AI Agents rely when communicating with third parties.

6.3. Duty to monitor. You undertake to review, via the Dashboard or directly on the Supported Platforms, the communications generated and sent by the AI Agents, and to promptly correct, delete, disable or override any communication or behaviour you consider inaccurate, inappropriate or non-compliant. Your failure to monitor does not create or transfer any liability to us.

6.4. Sole responsibility for communications. All replies, messages, comments and other content generated, published or sent through the Service — whether automatically or manually — are your own communications, made in your name and on your behalf. You bear sole responsibility and liability for them, including if they are inaccurate, misleading, offensive, defamatory, discriminatory, infringing, in breach of confidentiality or otherwise unlawful, and including for any commitment, representation, offer, price quote or promise conveyed to a third party through them.

6.5. Not for sensitive or emergency use. The AI Agents are not designed or fit to handle emergencies, safety-critical matters, medical, legal or financial enquiries, formal complaints, disputes, or any interaction with legal or regulatory implications. You are responsible for identifying such interactions and handling them through appropriate human channels.

6.6. No relationship with your End Users. We have no relationship with, and assume no responsibility or liability toward, your End Users. Any claim by an End User arising from communications sent through your Connected Accounts is directed solely at you.

7. Publishing Modes and Human Oversight

7.1. Two modes, configurable per channel. In Review & Approve Mode the AI Agent prepares a draft and nothing is published or sent until a human authorised by you approves it. This is the default for new accounts during the Beta. In Autonomous Mode, where you enable it for a channel, the AI Agent publishes or sends replies without item-by-item approval, within the rules and escalation thresholds you configured.

7.2. Enabling Autonomous Mode is your decision. Enabling it requires an explicit confirmation in the Dashboard, which we log with the identity of the person who enabled it, the channel and the timestamp. You acknowledge that we have informed you that Review & Approve Mode reduces the risk of unsuitable content being published, and that by enabling Autonomous Mode you accept the incremental risk on the channels concerned.

7.3. Escalation. Regardless of mode, the Service is designed to withhold automated publication and route an interaction to your queue where it detects the categories listed in Section 12.1 of the Privacy Policy — including low ratings and strongly negative sentiment, allegations of injury or safety risk, legal threats, indications of a person at risk, apparent data subject rights requests, apparent sensitive data, signals that the sender may be a minor, and requests for regulated advice. Where an End User asks to speak to a person, the Service stops automated replies on that conversation. You are responsible for staffing that queue.

7.4. Kill switch. You can pause all automation instantly, per channel or globally, from the Dashboard.

7.5. Best effort, not a guarantee. The classifiers, filters and escalation rules are quality-improving measures. They are probabilistic and will produce both false positives and false negatives. We do not warrant that every sensitive, unlawful or inappropriate interaction will be detected or escalated, and they do not replace your oversight under Sections 4.4 and 6.3.

7.6. No monitoring obligation. The availability of oversight and control tools does not oblige us to monitor, review or moderate your communications, and does not transfer to us any responsibility for your use, misuse or non-use of those tools.

8. AI Transparency and Disclosure

8.1. We provide the disclosure. Because the Service includes AI Agents that interact directly with individuals in private messaging channels, the Service inserts a clear disclosure informing the recipient that they are interacting with an artificial intelligence system. The disclosure appears no later than the first interaction in a conversation, is repeated after a significant gap, and is repeated on any handover from a human to the AI Agent. It is enabled by default.

8.2. You may not disable it where law requires it. You may not disable, remove, obscure or override the disclosure for interactions with individuals located in any jurisdiction whose law requires disclosure of automated or AI-generated communications, including the European Union, the United Kingdom and California. If you disable it in any other jurisdiction you do so on your own responsibility as the business operating the account.

8.3. EU AI Act roles. For the purposes of Regulation (EU) 2024/1689, whose Article 50 transparency obligations became applicable on 2 August 2026, we act as the provider of the AI system and you act as its deployer. We are responsible for designing the Service so that individuals are informed they are interacting with an AI system; you are responsible for operating it in that configuration, for the Configuration Data you supply, for the human oversight described in Section 7, and for any obligation that attaches to you as deployer. We are working towards machine-readable marking of AI-generated text output as the relevant technical standards mature.

8.4. Other disclosure regimes. The same mechanism is designed to support your compliance with Meta's automated experience disclosure requirements, California's Bolstering Online Transparency Act and comparable provisions elsewhere. Nothing in this Section relieves you of obligations that attach to you as the business operating the account, and you remain responsible for determining what additional disclosures your own market requires.

9. Your Obligations

9.1. Lawful use. You will use the Service only for lawful business purposes, and will not use it to breach any applicable law or the rights of third parties, including intellectual property, privacy, publicity and consumer-protection rights.

9.2. Content liability. You assume sole responsibility for all content created, generated, edited, published or transmitted via the Service, whether produced manually or by AI Agents. We act as a technical conduit for your data and communications and assume no liability for their legality, accuracy or appropriateness.

9.3. Account security. You are responsible for the confidentiality of your credentials and for the permissions associated with your Connected Accounts. Activity performed through your account is deemed performed by you. Notify us at security@maromel.com promptly if you suspect unauthorised access.

9.4. False statements. You will not publish or circulate statements about us or the Service that you know to be false, or that are defamatory. Nothing in this Section restricts you from publishing an honest review, opinion, assessment or criticism of the Service, from reporting a concern to a regulator, a Supported Platform or any other competent authority, from responding truthfully to a lawful request, or from making any statement you are entitled to make under applicable law. Any term of these Terms that would restrict such a statement is void to that extent.

10. Prohibited Uses

10.1. You will not use the Service to:

• generate or distribute deepfakes or deliberately deceptive media;
• harvest or scrape data in breach of a third party's terms or technical restrictions;
• generate content that promotes self-harm, violence, hatred or illegal acts;
• circumvent any safety filter, rate limit, messaging window or message-tag rule imposed by us, by our AI provider or by a Supported Platform;
• send spam or unsolicited bulk messages, or engage in deceptive practices in breach of anti-spam or electronic-communications law in any jurisdiction, including section 30A of the Israeli Communications (Telecommunications and Broadcasting) Law, 5742-1982 where applicable;
• harass, threaten, defame or mislead any person through automated communications;
• impersonate any person or entity, or present an automated communication as human where disclosure is required;
• artificially inflate engagement, manipulate ratings, or post fake or misleading reviews or recommendations;
• knowingly interact with, or collect data from, individuals under eighteen;
• input or solicit the categories of prohibited and sensitive data listed in Section 21 of the Privacy Policy;
• probe, scan or test the vulnerability of the Service, or breach or circumvent any security or authentication measure, otherwise than through a good-faith report to security@maromel.com;
• reverse engineer, decompile or attempt to derive the source code or model prompts of the Service, or resell or sublicense access to it without our written consent.

10.2. You will not use the Service in any manner that would cause us to breach our agreements with a Supported Platform or with our AI provider.

11. Third-Party Platforms

11.1. External terms apply to you. Your use of the Service in connection with a Supported Platform is subject to that platform's terms and policies, and you undertake to comply with them, including the Meta Terms of Service, Meta Platform Terms, Meta Developer Policies, the Messenger and Instagram messaging policies (including customer-initiated messaging windows and message-tag rules), the Google Business Profile API terms and the Google API Services User Data Policy, each as updated from time to time.

11.2. Automation risk. You acknowledge that the use of automation tools may be restricted or prohibited by certain platforms. We are not liable for any suspension, ban, restriction, blocking, reduced reach, demotion or loss of features affecting your accounts, Pages or profiles on an external platform arising from your use of the Service. You bear that risk.

11.3. API dependency. The Service depends on APIs, permissions and access granted by third-party platforms, which may be modified, rate-limited, suspended or revoked at any time without notice. We are not liable for any degradation, interruption or termination of the Service resulting from an act or omission of a third-party platform.

11.4. Third-party content. The Service processes and displays content originating from third parties, including End User messages, comments and reviews. We do not endorse and assume no responsibility for that material.

11.5. Suspension to protect compliance. Either party may suspend the affected processing where continuing it would breach a platform term, on notice to the other.

12. Our AI Provider

12.1. OpenAI, and only OpenAI. To generate Output the Service transmits Input to OpenAI, L.L.C. through its commercial API. OpenAI is our sole AI sub-processor. We do not transmit your data to any other model provider. If that ever changes we will update Annex A of the Privacy Policy and give you at least thirty (30) days' prior notice, and you may terminate the affected part of the Service without penalty if you reasonably object on data protection grounds.

12.2. Flow-through terms. Your use of the Service is subject to OpenAI's usage policies as updated from time to time. You will not use the Service in a manner that would cause us to breach our agreement with OpenAI.

12.3. Dependency. We are not liable for service interruptions, feature changes, degraded output quality or termination of access caused by our AI provider.

13. Data Protection and the DPA

13.1. Roles. In respect of Interaction Content you act as the data controller and we process it solely on your behalf and on your instructions as processor. In respect of your own account, billing, usage and support data we act as controller. This is described in full in our Privacy Policy.

13.2. The DPA applies automatically. Our Data Processing Agreement is incorporated into these Terms by reference and takes effect when you first connect a Connected Account. It contains the mandatory Article 28(3) GDPR terms, the sub-processor list, the security measures, the international transfer mechanisms and our breach notification obligations. No signature is required, though we will execute a counter-signed copy on request.

13.3. Your compliance obligations. You are responsible for complying with the privacy and data protection laws applicable to you, including as applicable the Israeli Protection of Privacy Law, 5741-1981 and the EU and UK GDPR. In particular you are responsible for: establishing a lawful basis for processing End User data (including the content of direct messages and comments) through the Service and its AI provider; providing End Users with all required privacy notices, including that replies may be generated automatically by AI; obtaining any consent required in your markets; and receiving and handling End User rights requests.

13.4. Record keeping. We maintain logs of account activity, AI Agent activity and communications processed through the Service for security, compliance, quality and billing purposes, for the periods set out in Section 14 of the Privacy Policy.

14. Intellectual Property and Licence

14.1. Our rights. All right, title and interest in and to the Service — including its code, algorithms, AI Agent architecture, system prompts and instructions authored by us, design and intellectual property — remain exclusively ours.

14.2. Licence to you. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to use the Service for your internal business purposes during your subscription or Beta term.

14.3. Injunctive relief. You acknowledge that a breach of Section 10.1 (final two bullets), Section 14 or Section 20 may cause irreparable harm for which damages are an inadequate remedy, entitling the affected party to seek injunctive relief in addition to any other remedy.

15. Ownership of Output

15.1. Input. As between the parties, you retain ownership of your Input, including your Configuration Data.

15.2. Output. Subject to your compliance with these Terms, we assign to you all our right, title and interest in and to the Output generated and returned by the Service based on your Input.

15.3. Similarity of Output. You acknowledge that, given the nature of machine learning, Output may not be unique and the Service may generate the same or similar Output for other customers. We have no liability for such similarity, and we make no representation that Output is free of third-party rights.

16. Your Data — What We Will Not Do

16.1. No AI model training on your data. We do not use Interaction Content, Configuration Data, Input, Output, or any data obtained from Meta or Google APIs to train, fine-tune, retrain, benchmark or otherwise develop any generalised or foundation AI or machine-learning model, whether our own or a third party's. This applies without exception, including to anonymised, pseudonymised or aggregated derivatives of that content. We do not grant, and you are not asked to grant, any licence for that purpose.

16.2. How we measure the Service instead. Where we analyse performance we use statistical counters that contain no content and no identifiers — for example the number of drafts generated, the approval rate, median latency, and the rate at which each safety filter triggers.

16.3. Ring-fencing. We use Interaction Content only to provide the Service to the business whose Connected Account it came from, and to meet legal obligations. We do not use it for advertising, to build or enrich profiles of End Users, for our own marketing, or to benefit any other customer, and we do not sell, rent or license it.

16.4. Deletion. Retention periods and deletion routes are set out in Sections 14 and 15 of the Privacy Policy and Section 15 of the DPA.

17. Feedback

If you send us feedback, bug reports, suggestions or feature requests, you grant us a perpetual, worldwide, royalty-free licence to use them to improve the Service, and you waive any claim to compensation or ownership in respect of improvements we develop from them. This Section applies to your suggestions about the Service. It does not extend to Interaction Content, Configuration Data, Input or Output, which are governed by Sections 15 and 16. Please do not include personal data of your customers in feedback.

18. Fees, Renewal and Cancellation

18.1. Fees. The Service is provided on a paid subscription basis. There is no free tier and no free trial. Fees, the billing cycle and any usage allowances are those stated in your order or on our pricing page at the time you subscribe. All fees are exclusive of VAT and any other taxes, levies or duties, for which you are responsible, other than taxes on our net income.

18.2. Cancellation. You may cancel at any time through the Dashboard or by written notice. Cancellation takes effect at the end of your then-current paid billing cycle. You retain access until then, and you will not be charged again.

18.3. Refunds. Fees are non-refundable, and no prorated refund is issued for the unused remainder of a billing period following your cancellation. However, if we terminate or suspend your access other than for your breach of these Terms, we will refund the prorated portion of any prepaid fees covering the period after termination. Nothing in this Section derogates from any mandatory cancellation or refund right under the Israeli Consumer Protection Law, 5741-1981 or other applicable consumer legislation.

19. Fair Use and System Integrity

19.1. Access is subject to fair-use limits. We may impose limits on the volume of requests, API calls, automated replies, messages or system resources used by a single account.

19.2. Use that materially burdens our infrastructure, degrades the Service for other customers, or risks our standing with a Supported Platform or our AI provider is prohibited. We will apply limits reasonably and, where practicable, with notice; where an immediate restriction is necessary to protect the Service or our platform relationships we may apply it without prior notice and will tell you promptly afterwards.

20. Confidentiality

20.1. Mutual. Each party will keep confidential the other party's non-public information disclosed in connection with the Service, will use it only to perform or use the Service, and will protect it with at least reasonable care.

20.2. Our obligations to you. Our confidentiality obligations in respect of Interaction Content and your Configuration Data are set out in Section 7 of the DPA and Section 3 of the Privacy Policy, and survive termination.

20.3. Exceptions. These obligations do not apply to information that is or becomes public without breach, was already known to the receiving party without duty of confidence, is independently developed, or must be disclosed by law — in which case the receiving party will, where legally permitted, notify the other first.

21. Term, Suspension and Termination

21.1. These Terms apply from your first use of the Service until terminated.

21.2. By you. You may terminate at any time by cancelling under Section 18.2, disconnecting your Connected Accounts and closing your account.

21.3. By us. We may suspend or terminate your access, or disable an AI Agent or an integration, where: you breach these Terms; we reasonably believe you have engaged in fraud, impersonation, harassment through automated communications, or conduct threatening the security of the Service or its users; continuing would breach or jeopardise our relationship with a Supported Platform or our AI provider; you exceed fair-use limits under Section 19; or for scheduled maintenance or discontinuation of the Service. Except where an immediate suspension is necessary to address a security, legal or platform-compliance risk, we will give you reasonable prior notice and an opportunity to remedy a remediable breach.

21.4. Effect. On termination your licence ends and the Service stops accessing your Connected Accounts. You may export your interaction history from the Dashboard for thirty (30) days, after which deletion proceeds under Section 15 of the DPA. Section 18.3 governs refunds.

22. Warranty Disclaimer

To the maximum extent permitted by applicable law, the Service is provided on an "AS IS" and "AS AVAILABLE" basis, and we disclaim all warranties, express, implied or statutory, including merchantability, fitness for a particular purpose, non-infringement, accuracy, and any warranty arising from course of dealing or usage of trade. Nothing in this Section limits any warranty or right that cannot be excluded under applicable law.

23. Limitation of Liability

To the maximum extent permitted by applicable law:

23.1. Excluded damages. Neither party is liable for indirect, incidental, special, consequential or punitive damages, or for loss of profits, revenue, customers, data, goodwill or business reputation, arising out of or related to these Terms or the Service.

23.2. Specific exclusions. Without limiting the foregoing, we are not liable for: (a) the content, accuracy, tone or consequences of any communication generated, published or sent through the Service; (b) any claim by an End User, message recipient or other third party in connection with such communications; (c) any suspension, restriction, ban or loss of reach affecting your accounts on a third-party platform; (d) any act, omission, outage or policy change of a third-party platform or of our AI provider; or (e) any business decision, commitment or representation made in reliance on Output.

23.3. Cap. Our total aggregate liability for all claims arising out of these Terms, the Privacy Policy and the DPA taken together does not exceed the greater of (a) the total amount actually paid by you to us in the twelve (12) months immediately preceding the event giving rise to the claim and (b) one thousand New Israeli Shekels (ILS 1,000).

23.4. One cap, not two. The cap in Section 23.3 and the cap in Section 18.2 of the DPA state a single aggregate limit across all three documents. They are not cumulative, and recovery under one does not create a further entitlement under the other. The minimum amount in Section 23.3(b) applies so that the cap never operates as a complete exclusion of liability.

23.5. What cannot be limited. Nothing in these Terms limits liability that cannot be limited by law, including liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, for wilful misconduct, or a data subject's statutory rights under Article 82 of the GDPR or comparable provisions. The parties acknowledge that an administrative fine imposed on a party by a supervisory authority for that party's own infringement cannot be shifted to the other party by contract.

24. Indemnification

24.1. You will indemnify, defend and hold harmless the Company and its officers, directors and employees from and against all claims, demands, damages, liabilities, costs and reasonable legal fees arising from: (a) your use of the Service; (b) your breach of these Terms; (c) your breach of any third-party right, including intellectual property, privacy, publicity and consumer-protection rights; (d) any content submitted, generated, published or transmitted through your account or Connected Accounts, including by AI Agents; (e) any claim by an End User or other third party arising out of communications sent through your Connected Accounts; (f) your breach of any privacy or data protection law, or your lack of a lawful basis, notice or consent; (g) your disabling or overriding of an AI disclosure contrary to Section 8.2; or (h) your breach of the terms or policies of a Supported Platform or of our AI provider.

24.2. We will indemnify you against a third-party claim that the Service itself, as supplied by us and used in accordance with these Terms, infringes that third party's intellectual property rights. This indemnity is subject to the cap in Section 23.3 and does not apply to: content generated by the AI Agents; your Configuration Data or Input; any combination of the Service with anything not supplied by us; or any use of the Service in breach of these Terms or of a Supported Platform's terms. It is our only indemnity obligation, and it is given in place of any other remedy for infringement.

24.3. Conduct of claims. The indemnified party will notify the indemnifying party promptly, will not settle without consent, and will provide reasonable cooperation at the indemnifying party's cost.

25. No Guarantee of Results

We provide a tool for automation and content generation. We do not guarantee any business outcome, including improved ratings, increased traffic, follower growth, engagement, response satisfaction, sales or lead generation. Your marketing strategy, customer relationships and the effectiveness of the content published remain yours.

26. Data Loss and Backup

We apply the security and backup measures described in Section 16 of the Privacy Policy and Annex 2 of the DPA, but we do not guarantee that data will never be lost. You are responsible for maintaining your own records of any data, content or conversation history you need to keep, and the Supported Platforms remain the authoritative record of your published content.

27. No Professional Advice

The Service and its Output are for business communication purposes only and do not constitute legal, financial, medical or other professional advice. Reliance on Output is at your own risk.

28. Age and Legal Capacity

28.1. The Service is intended solely for users aged eighteen (18) or over acting in a business capacity. By using the Service you warrant that you are at least eighteen and have legal capacity to enter into these Terms.

28.2. If we determine that an account is operated by a person under eighteen we will terminate it. Where we terminate on this basis we will refund the prorated portion of any prepaid fees.

29. Export Controls and Sanctions

29.1. You represent that you are not located in, organised under the laws of, ordinarily resident in, or owned or controlled by a person in, any country or territory subject to comprehensive trade sanctions or embargo administered by the United States, the European Union, the United Kingdom or the State of Israel.

29.2. You represent that you are not listed on, and are not owned or controlled by a person listed on, any applicable restricted-party, denied-persons or blocked-persons list maintained by those authorities, and that you will not use the Service in breach of any applicable export control or sanctions law.

30. Copyright and Takedown

30.1. If you believe content processed through the Service infringes your copyright, send a written notice to legal@maromel.com identifying the work, the material complained of, your contact details, and a statement of good-faith belief.

30.2. We may remove or disable access to allegedly infringing content and may terminate the accounts of repeat infringers.

31. Force Majeure

Neither party is liable for failure or delay in performance caused by circumstances beyond its reasonable control, including cloud-provider failures, third-party platform or API outages or policy changes, internet outages, cyber-attacks, war, natural events, or regulatory changes affecting AI technology. This does not excuse any payment obligation already accrued.

32. Regulatory Evolution

You acknowledge that the legal framework for AI, automated messaging and social media automation is developing. We may modify or restrict features to comply with new law, regulation or platform policy, and doing so is not a breach of these Terms. Where such a change materially reduces the functionality you paid for, you may terminate and receive a prorated refund under Section 18.3.

33. Changes to the Service and to These Terms

33.1. The Service. We may add, modify or remove features, Supported Platforms or functional components at any time.

33.2. These Terms. We may amend these Terms. Where an amendment materially reduces your rights or materially increases your obligations, we will notify you by email at least thirty (30) days before it takes effect, and you may terminate without penalty within that period. Continuing to use the Service after the effective date constitutes acceptance. The current version is always published at this URL, and previous versions are available on request.

34. Independent Contractors

Nothing in these Terms creates a partnership, joint venture, agency or employment relationship. You are an independent user of a software tool and have no authority to bind us. For the avoidance of doubt, communications generated through the Service are made on your behalf and not on ours.

35. Publicity

We will not identify you as a customer or use your name or logo in marketing materials without your prior written consent, which you may withdraw at any time by writing to hello@maromel.com.

36. Notices

Notices to us must be sent to legal@maromel.com, with a copy to hello@maromel.com. Privacy matters should go to privacy@maromel.com and security matters to security@maromel.com. Notices to you will be sent to the email address associated with your account, and are deemed received on the next business day.

37. Dispute Resolution, Governing Law and Jurisdiction

37.1. Governing law. These Terms and any dispute arising out of or in connection with them are governed by the laws of the State of Israel, without regard to conflict-of-laws principles.

37.2. Good-faith resolution first. Before commencing proceedings, the party raising a dispute will send the other a written notice describing it and the relief sought, to the addresses in Section 36, and the parties will attempt in good faith to resolve it within thirty (30) days of that notice. This Section does not prevent either party from seeking urgent injunctive or interim relief at any time, and does not extend or suspend the period in Section 38.

37.3. Exclusive forum. The competent courts of Tel Aviv-Jaffa, Israel have exclusive jurisdiction over any dispute arising out of or in connection with these Terms. You consent to their personal jurisdiction and waive any objection of inconvenient forum.

37.4. Individual claims only. To the maximum extent permitted by applicable law, each party may bring claims against the other only in that party's individual capacity, and not as a plaintiff or class member in any purported class, collective, consolidated or representative proceeding. If this Section 37.4 is held unenforceable, in whole or in part, as to a particular claim or in a particular jurisdiction, it is severed as to that claim or jurisdiction only and the remainder of these Terms, including Sections 37.1 to 37.3, continues in full force. Nothing in this Section waives any right that cannot be waived by agreement under applicable law.

37.5. Carve-outs. This Section is subject to the governing law and forum specified in the Standard Contractual Clauses in Annex 4 of the DPA for matters those Clauses govern, and does not deprive a consumer or a data subject of any protection, remedy or forum available to them under mandatory law in their place of residence, including the right to an effective judicial remedy under Article 79 of the GDPR and the right to complain to a supervisory authority.

38. Limitation Period

To the extent permitted by applicable law, any claim arising out of these Terms or the Service must be brought within one (1) year after the cause of action arose, failing which it is barred. This does not apply where a shorter period than the statutory limitation period is not permitted, and does not affect the statutory limitation period applicable to a data subject's claim.

39. Order of Precedence

39.1. These Terms, the Privacy Policy and the Data Processing Agreement together constitute the entire agreement between the parties in respect of the Service and supersede all previous oral or written communications on that subject.

39.2. In the event of any conflict or inconsistency, the following order of precedence applies, from highest to lowest:

1. the Standard Contractual Clauses in Annex 4 of the DPA;
2. the Data Processing Agreement;
3. the Privacy Policy;
4. these Terms.

39.3. Notwithstanding Section 39.2, where a provision of one document grants you greater protection in respect of personal data than the corresponding provision of a higher-ranked document, the more protective provision applies.

40. General Provisions

40.1. Assignment. We may assign these Terms, in whole or in part, to a successor or affiliate in connection with a merger, acquisition or sale of assets, on notice to you. You may not assign your account or rights without our prior written consent.

40.2. Severability. If any provision is held invalid or unenforceable, it will be limited or severed to the minimum extent necessary and the remaining provisions continue in full force.

40.3. No waiver. A failure to enforce any right or provision is not a waiver of it or of any future enforcement.

40.4. Survival. Sections 14, 15, 16, 17, 20, 22, 23, 24, 37, 38, 39 and 40 survive termination or expiry.

40.5. Language. These Terms are drafted in English. If we publish a translation and there is a discrepancy, the English version prevails, save where mandatory law in your jurisdiction provides otherwise.

40.6. Headings. Headings are for convenience only and do not affect interpretation.

41. Final Confirmation

By clicking "I Agree", by connecting a Connected Account, or by using the Service, you confirm that you have the legal authority and the intent to be bound by these Terms, the Privacy Policy and the Data Processing Agreement.